
By Susan E. Campbell
In an era when travel arrangements can be made online with the click of a button, one may wonder if brick-and-mortar travel agencies are still relevant.
“Travel agents are more relevant now than we have ever been,” said Stacie Baxter, co-owner and manager of family-operated Heber Travel Services in Queensbury. Baxter said half to 60 percent of Heber’s clients are aged 50-plus.
“My senior clients enjoy researching travel online, but when it comes down to booking their bucket-list safari or even their family vacation, they would rather trust an expert than an app,” she said.
There are different factors when searching for a flight or a cruise or a hotel than 10 years ago, when there were just a few travel apps, according to Baxter.