By Michael Cruz

Most businesspeople believe that success is bred by doing more. And more and more. And many times, that makes things worse.
Success comes from being the best at what we do. Doing tasks we are good at brings energy to all of the people in your company. Success breeds success. Repeating success is easier than struggling to do things we may not be as good at. So, what am I talking about here? I am suggesting that you may become even more successful by figuring out what not to do.
Look at your products and services. List them out on a sheet of paper. Which ones are profitable? What percentage of the revenue for that sale do you keep? Which ones are always a struggle to break even with? And, it’s a sure thing that some have no profit at all—or are performed at a loss. We begin to add services or products for lots of reasons. Many of them are to add to the top line. It will increase our revenue.
However, remember that you did not get into business to sell things. You got into your business to make money. So, using critical thinking, you want to figure out where you make the most money.
This focus on profitability will help you get rid of activities that do not make you money. That frees up time to focus on the things that make you money.
There are good reasons to add to your product or service offerings. Helping to offer a more complete solution to your customers is a good one. That aids in client retention. And it should make you more money because you have expertise and a relationship that make your offering less price sensitive.





