
By Michael Cruz
As we get ready to re-emerge, it is important for you to re-assess your business. The entrepreneur’s mindset is to set to succeed. As the world throws you obstacles, you always find ways to overcome them.
Well, we have been thrown a big obstacle. What will you do? If you have not already, reach out to your best customers. Check in. See how they are doing. Even if they are shut down, this will be appreciated.
This will also help with your relationship when everyone is ready to fully engage. It is important to re-examine all aspects of your business. What you were doing before COVID-19 is not necessarily what you should do next. Examine your business plan. I often say that a plan is like a road map.
The only time you don’t need a map is when you are going where you have already been. Or – when you don’t care where you are going. Things are not going to be the same for quite a while. Your customers are having the same challenges you are. Everyone will be a little more cautious as to where they spend their money.



By Andrea Harwood Palmer