
TechFirst Insurance
By Ann Donnelly
After decades in the insurance industry, navigating family business dynamics, corporate consolidation and shifting market trends, Kevin O’Brien could have easily coasted into retirement. Instead, he co-founded a new venture to blend modern technological efficiency with old-fashioned, face-to-face service.
O’Brien, co-owner of TechFirst Insurance Agency, launched the business in 2023 alongside local entrepreneur Mark Shaw. The agency is located at 543 Queensbury Ave., Queensbury, NY 12801, and can be found online at techfirstInsurance.com. For O’Brien, the move represents the culmination of his extensive career and a deliberate response to an industry increasingly dominated by private equity firms.
A veteran of the industry, O’Brien spent nearly a decade at Travelers before joining his father’s agency, founded in 1957. He was later recruited to Glens Falls National Bank, now Arrow Bank, to consolidate several local acquisitions into what is now Upstate Agency.
Now back to carving his own path as an independent agent, O’Brien said TechFirst Insurance Agency aims to combine strong service with the benefits of technology to offer a “gold seal” client experience by removing the paperwork of the 1980s and 1990s while remaining deeply tied to the community. “We simply want to be more consumer-friendly, because there are more tools out there to make it easier for the customer,” O’Brien said.
However, he emphasized that technology will not replace the personal touch required when disaster strikes. With access to 12 to 15 carriers, O’Brien works to match clients with the right coverage and pricing — a stark contrast to private equity-owned firms, which he said often prioritize investor returns over personalized care.





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