
Courtesy Sustainable PR
Sustainable PR, a new public relations agency in Glens Falls, has opened with a focus on fostering “green” business success in the growing sustainability market.
After 30 years of media relations experience in Philadelphia, Tony DeFazio, founder and principal of the agency, started the company.
Sustainable PR is positioned to support companies of varying sizes operating in B2B and B2C industries such as green technology, renewable energy, eco product manufacturing, sustainable investment products and organic food and beverage, according to the company.
Sustainable PR offers a range of services, including message development, media relations, influencer relations, coalition building and thought leadership.
The agency launched with its first client Soho Waterworks, a Brooklyn-based start-up water distributor aiming to redefine the standards of drinking water and help regional bottlers of fine waters access broader markets.
DeFazio said the inspiration for the agency can be traced back to a hike in Philadelphia’s Wissahickon Park at the outset of the COVID-19 pandemic, when a friend asked him how he wanted to spend his next 10 years. After a lifetime of volunteering and advocating for environmental and sustainable causes, DeFazio decided to put his skills to work to both pursue his passion and meet what he describes as a growing market need.
“I reached a point where I could really take a step back and evaluate where I wanted to head next,” DeFazio said. “After building a strong reputation and an extensive network of contacts, I was ready for a new challenge.”