
Andrea Harwood Palmer
by Andrea Harwood Palmer
Michael Murray has launched Bailiwick Marketing, a digital marketing agency based in Glens Falls.
Murray is the owner and creative director. The firm officially opened its doors Oct. 29.
Bailiwick Marketing focuses on the website as the marketing base. Adjacent marketing avenues and concepts work in conjunction with the website, said Murray. However, the website should always be the home base.
“There’s social media marketing, content marketing, email or list-building marketing – these three are the predominantly successful campaigns used in marketing, and they are all important. And to be successful, they’re all tied together at the website. Because Bailiwick Marketing has such a strong background with all these facets of marketing, it just makes sense for the marketing and the website to go together,” said Murray.
His background and education is in architecture. As a self-described “technology geek”, he shifted his career toward CAD management, customization and training for the computer-aided design software and processes utilized by architects. After finding himself burnt out, he pivoted toward marketing and web design.
Murray began building websites as a hobby to relax after a long day. In 2007, he got serious about it, taking on professional clients and exclusively focusing on web development and marketing for small businesses.





By Mary Beth McCue, RD, CDN, IFNCP

