This is the logo for the CCM/ECHL All Star Game in 2017 created by Black Dog Designs, a local
branding and advertising company.
The Glens Falls Civic Center will be the site
of the 2017 CCM/ECHL All Star Classic, the
league announced on Dec. 1.
The annual midseason showcase is attended
by representatives from the National
Hockey League and the American Hockey
League and it has produced more than 60
players who have gone on to play in the NHL,
including 46 since 2002 when the format was
changed to feature younger prospects.
League officials said the past 10 ECHL
All Star Games have generated more than $1
million each for the local economy as guests,
players, coaches and fans occupy hundreds
of hotel rooms and spend three days in the
host city.
ECHL Commissioner Brian McKenna said
the Adirondack Thunder, ECHL affiliate of the
Calgary Flames, will be the host for the game
at 7 p.m. Jan. 18, 2017.
All Star Classic festivities will run from
Tuesday, Jan. 17 through Thursday, Jan. 19,
2017, McKenna said.
Adirondack was selected to host the All
Star Classic by the ECHL at its ECHL Board of
Governors meeting in Dallas in September. It
comes to Glens Falls for the first time at the
ECHL level and the second time in the 34-year
history of professional hockey at the Glens
Falls Civic Center, with the Civic Center and
Adirondack Frostbite having hosted the 2005
UHL All Star Game in front of a sellout crowd.
“The CCM/ECHL All Star Classic will be
the showcase event for the 2016-17 season,”
ECHL Commissioner Brian McKenna said.
“Glens Falls and the Adirondack Region has
a great hockey tradition and we are proud to
bring the game and surrounding events to
the area as a celebration of hockey in January
2017.”
The event will consist of the Fan Fest on
that Jan. 17 at 6 p.m., followed by the Hall
of Fame luncheon on Wednesday, Jan. 18 at
noon, the 2017 CCM/ECHL All Star Game
and skills competition at 7 p.m. and a Taste of
Downtown event following the game.
The 2017 festivities will also include the
official induction ceremony and luncheon
for the 10th class of the ECHL Hall of Fame
on Wednesday, January 18.
“The entire Adirondack Thunder organization
is thrilled to have earned the privilege
of hosting this prestigious event for the
enjoyment of our local fans and sponsors
and to be able to shine a spotlight on Glens
Falls and the Adirondack region for millions
of television viewers throughout North
America,” Adirondack Thunder President
Brian Petrovek said.
“We’re particularly grateful for the generous
support provided by the event’s title
sponsor, CCM and by our partner, I Love NY,
which will make this event possible. This is
truly an exciting and unique opportunity for
two generations of loyal supporters to celebrate
35 years of professional hockey at the
Glens Falls Civic Center during our 2016-17
ECHL season.”
CCM, which has a rich history of equipping
the best hockey players in the world, is
the title sponsor of the 2017 All Star Classic
and has had a relationship with the ECHL’s
All Star property since the 2009-10 season,
league officials noted. CCM signed Hall of
Fame legend King Clancy in 1936 as its first
official spokesman. Since then, it has been
represented by a list of hockey legends
including Paul Henderson, Darryl Sittler, Mark
Messier, and current NHL superstars such as
Carey Price, Sidney Crosby, Pavel Datsyuk,
John Tavares and Connor McDavid.
With the help of constant research and
product testing by the best hockey players in
the world, CCM has built products from the
inside out – high-quality, intuitive equipment
that becomes an extension of the athletes
themselves.
“We are thrilled to be the title sponsor of
the 2017 All Star Classic,” JC Bergeron, director
of sports marketing at CCM Hockey said.
“This event is the perfect stage to showcase
the talent of ECHL players all while bringing
together the local hockey community. We feel
privileged to be a part of it.”
Officials said the Adirondack Thunder, in
partnership with I Love New York, will put the
spotlight on upstate and leverage the ECHL
hockey fan network to invite hockey enthusiasts
and travelers to the All Star Classic in
Glens Falls in 2017. Through this partnership,
the All Star Classic and the 11 unique
vacation regions found throughout New York
state will be promoted on in-ice branding and
other visuals in the arena, through radio and
television spots, and other marketing efforts.
“We are excited to welcome the CCM/ECHL
All Star Classic to Upstate New York in 2017
and to offer yet another reason for residents
and tourists to visit the state’s Adirondack
Region,” Empire State Development President,
CEO and Commissioner Howard Zemsky said.
“We look forward to inviting travelers and
hockey enthusiasts from all over to witness
some of the best competition the sport has
to offer.”
At the press conference, the official logo of
the 2017 CCM/ECHL All Star Classic was displayed,
created by Black Dog Designs, a local
branding and advertising company. The event
logo will be integrated into All Star Classic
platforms leading up to the event in 2017.
Ticket information and availability, along
with sponsorship opportunities, will be announced
at a later date. Adirondack Thunder
season ticket holders and sponsors for the 2016-
17 season will have priority prior to public sale.
For all the up-to-date information on the 2017
CCM/ECHL All Star Classic, visit ECHLThunder.com.