
Courtesy LGRCVB
As the nation and the meetings industry continue to grapple with the effects of COVID-19, the Lake George Regional Convention and Visitors Bureau (LGRCVB) has pivoted its marketing efforts to develop an incentive program called Meet Safely Now and Save.
Officials said the goal of the program is to help generate bookings for new traditional and hybrid meeting business as well as benefit the meetings and local hotel industries.
“With so many meetings getting cancelled or re-booked, and budgets getting slashed, we wanted to provide an opportunity that was beneficial to both the meeting planner and the hotel properties by offsetting some of the audio visual costs that might be incurred when trying to create hybrid meetings,” said Kristen Hanifin, CSEE, Lake George Regional CVB special event and convention sales director, who devised the program.