
JUST Goods, Inc., which owns JUST Water in Glens Falls, announced that Ira Laufer is the company’s CEO.
Laufer joins the company with 17 years of experience leading better-for-you and specialty CPG brands including Red’s Natural Foods and Vitalicious. He took over the job on May 1.
The company said he will lead the next phase of growth and expansion for JUST Water, JUST Goods’ sustainable line of 100 percent spring water in an innovative, grab-and-go bottle made from plant-based, renewable resources.
His main focus will be to further leverage the JUST brand, execute entry into additional categories as well as create line extensions in the beverage category, said the company.
“We’re excited to have Ira join our journey,” said Jaden Smith, one of JUST’s key investors. “He has the experience and shares the vision we have to do good for the planet.”





