If you have ever not made a sale, you wonder why. “What could I have done differently?” Or, “Why did they pick them?” My colleague, Alan Tsang, an international negotiation trainer says “How can you lose what you never had?”
A pollster did a survey asking prospects why they did not buy. They also asked the sales reps why they did not win. Salespeople said they lost because of price and customer stupidity. Buyers, on the contrary, said that they were concerned about the company or, more simply, they did not like the sales representative. They never mentioned price. The most important thing is selling is to establish trust. Sales opportunities start to go south when people forget a simple axiom..: We are all born with two eats and one mouth. Use them proportionally.