
by gina mintzer
The Lake George regional business community has endured the pandemic through tremendous collaboration, innovation and responsible outreach to neighbors, colleagues, clients, visitors, and the communities served throughout the region. Leveraging business, community, industry, and research partnerships has been key to the success of all our efforts.
The pivot came quickly for the Lake George Regional Chamber of Commerce as we rapidly abandoned traditional outward-facing sales and marketing efforts in those first few days. Lightning fast, we turned inward, racing to aid our local business community, turning our considerable expertise in marketing to communicating real-time information to those we serve.
By virtue of our skill in social media and close relationships with elected officials, industry and community partners, clients, and colleagues, we were able to help each survive based on needs, from development of safety best practices to navigating state and federal relief funds, to event postponement and cancellation. Throughout the pandemic and moving forward, safe, and responsible visitation, adhering to county, state and national recommendations has been and will continue to be, the overarching message and mission internally and externally.